There’s no use getting into an argument with a Dane over which country grows the best strawberries. (It’s obviously Denmark.) I’m here to highlight why there may be truth to their claim – and if that’s not enough – why it’s worth hopping aboard the pride-wagon anyway.

Four years ago, I started Heirloom Food Project because I wanted people to feel immense pride for the foods of their culture. When people take pride in what’s growing around them, they protect it, they celebrate it, they derive great joy from eating it. It binds them to their neighbors. It connects them to their land. It offers them identity.

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